Photo Credit: www.graduateprogram.org
In the previous "Beyond Anecdotes" blog we started laying the foundational reasoning and framework for a corporate level "Bottom-Up" change plan that includes a very powerful synergy between CER. NKA (Networked Knowledge Activities) ADKAR and PLC (Professional Learning Communities).
Why should an organization want to participate a bottom-up social media style change model? What's the ROI on such a project?
When organizations implement a "top-down" HPT process, they often identify instructional strategies as solutions for current problems. The Instructional Design Team then receives these recommendations and creates targeted instructional modules. This design process is inherently time-consuming and a one-way communication, even in optimal scenarios.
It is the nature of today's business environment for the organization to evolve. Planned Top-down changes will always have a prevalent role in evolving organizations.
Driving Bottom-up Change with ADKAR and PLC's.
Even the most logically brilliant decisions, backed by impeccable evidence, can falter if the human element of change is ignored. This is where Jeffery Hiatt's ADKAR model for bottom-up change management and the concept of Professional Learning Communities (PLCs) become indispensable.
ADKAR stands for:
- Awareness: Of the need for change.
- Desire: To participate in and support the change.
- Knowledge: On how to change.
- Ability: To implement required skills and behaviors.
- Reinforcement: To sustain the change.
Professional Learning Communities
While generally PLC's are reserved for academia, the concept is rich in data and success stories. In an non-academia organization PLC's are groups of cross department employees who meet regularly to share knowledge, best practices, and work collaboratively to improve organizational performance and individual capabilities. According to Lee Raine in his 2013 book Networked: The new social media operating system the definition of a PLC in a business setting is exactly the definition of a community in the world of social media: a community is "Networked individuals who can fashion their own complex identities depending on their passions, beliefs, lifestyles, professional associations, work interests, hobbies or any number of other personal characteristics"
In a world of social media communities, your employees already know how to be a contributing member of an online community on some level. In the next segment of "Beyond Anecdotes", with the incorporation of the ADDIE model, we will map out how to leverage your employees social media strengths to make your organization stronger and more resilient for when the "neat plans meet messy realities",

This is interesting! The connection between the ADKAR model, NKR and PLC brings inspiring insights.
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