Pinterest: Post Campaign Thoughts

 

Photo Credit: www.mochee.com

Post Campaign Thoughts

After running a two week campaign to gauge user interactivity, a few things popped out at me that I was not expecting. 

As with any campaign, the content creator or business has to go where the potential clients are. According to Printiful.com in their 2025 article (click here for article) "As of April 2024, 69.4% of Pinterest users are women, while only 22.6% are men. The platform’s focus on visual content, DIY, fashion, beauty, and home decor continues to attract a predominantly female audience" With such a high rate of female users I decided to set two campaigns against each other; "Cocktails vs Mountain Getaways"

Strengths of Pinterest

According to Pinterest they are a visual search engine that provides the following strengths to content creators and businesses: 

• Drive Traffic: Pins linked to your website or blog can bring a significant amount of traffic.

• Increase Brand Awareness: Visually appealing Pins can introduce your brand to new audiences.

• Generate Leads/Sales: If you sell products, Product Pins and shoppable features can lead directly to purchases.

• Inspire Action: Since users are on Pinterest to do things, your content can directly influence their decisions.

• Evergreen Content: Unlike chronological social feeds, Pins have a long lifespan. They can be discovered weeks, months, or even years after they are published, making your content work for you over time.

The most surprising of the 5 Pinterest strengths was the "Evergreen" effect.  From the data analysis I saw that with in the 2 weeks that I ran the campaigns, there was very little drop off in engagements over the course for the 2 weeks.  This is a marked difference between Pinterest and the other social media platforms in which there is a large drop off in engagements over the same amount of time.